In this episode, I speak with Victoria Scally:
Founder of We Are All Marketing, We Are All Creative and independent Marketing Consultant or Fractional CMO helping business of all sizes unlock growth.
We build brands, identify new customers, marketing strategies, channels and more to help our clients achieve their goals, sustainably and authentically.
Our expertise across industries means that we can bring a blend of experienced marketing professionals to your business, along with subject matter experts to plug you directly into strategies and disciplines that are proven to work.
We connect clients directly to experts, without the big agency overheads, so you know exactly what you're getting, and only when you need it.
What we can do for you:
- Brand Strategy
- Digital Strategy
- Business Strategy
- Marketing Strategy
- Marketing Communications & Campaigns
- Digital Marketing Services
- Consumer Insight & Behaviour
- Proposition Creation & Positioning
- Coaching and mentoring for upskilled marketing teams
My experience and how I can help you:
* Confidence and experience working with budgets from hundreds to multi-millions, driving profitable sales
* Frameworks, processes and tool creation to bring simplicity to complex organisations
* Growth in social media reach by over 1000% in 6 months, sustainably and organically, no hacks or bots
* Go to market playbooks, product launches and innovation
* Customer Lifetime Value modelling, opportunities
* Challenging held beliefs and internal politics to cut through organisational challenges
Solo Projects www.victoriascally.com
For Collaborations, Creative & Innovative campaigns: www.weareallmarketing.com.
Filiberto Amati explores international marketing, consumer trends, and brand strategies. He is joined by Victoria Scally, an experienced brand builder from the UK, who shares her insights on launching and growing brands in the competitive British market. The discussion covers the importance of understanding cultural nuances, leveraging customer insights, and choosing the right media mix. Victoria emphasizes strategic thinking, the power of saying no, and how to effectively utilize out-of-home advertising. They also touch upon the evolving landscape of performance marketing and the impact of AI on the industry. The episode concludes with actionable advice for marketers and encouragement to implement one insight from the discussion.
In this Episode:
00:00 Introduction
01:07 Meet Victoria: Brand Building Expert
04:06 Understanding the UK Market
12:44 Media Landscape and Strategies
21:59 Case Study: Blown's Growth Journey
30:54 Final Thoughts and Future Trends
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