The era of Fakennovation
How fake innovation is limiting consumer companies
Fakennovation: when line extensions and flankers are treated like innovation
In Consumer Goods, innovation is often hailed as the golden ticket to staying relevant and competitive, and rightly so. However, this glittering coin has a flip side that’s frequently overlooked. The relentless pursuit of line extensions as innovation, driven by a desire to cons…
Keep reading with a 7-day free trial
Subscribe to Growth, Brands and More to keep reading this post and get 7 days of free access to the full post archives.