This is the second part of the chat with Domenico Ribetti. In this episode, we discussed the transformation from category and product-centric realities to brand building and the role of performance marketing and long-term attribute development.
In this Episode:
00:58 From Product-centric to Brand-centric
04:29 The Magic Touch
08:50 The Role of Category Dynamics
12:43 The Upgrade of the Marketing Toolbox
18:08 Performance Marketing vs. Brand Building
25:05 The Brand as a Filter
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