In this episode, I chat with the founders of Frant, Dorota Zylewicz-Nosowska and Wojtek Nosowski:
We started Frant with the idea of creating unique Polish spirits in collaboration with different local distillers or suppliers using innovative production methods and regional ingredients. Not constrained by spreadsheets and corporate bosses, we’ve decided to experiment to create a spirit and a brand that will breathe new life into the world of Polish spirits.
Our research led us to creation of our first product – Frant Wildflower. A distinctive Polish honey distillate aimed at high-end spirit connoisseurs worldwide. It had become an instant hit with Poland’s f&b community - chefs, sommeliers as well as bartenders. Bootstrapped Frant to being offered at Poland’s top bars and fine dining restaurants.
In this episode, Filiberto engages again with the founders of Frant a niche spirits brand in Poland. The conversation focuses on their unique marketing strategies, the challenges of launching a premium spirits brand, and the importance of controlled distribution. They discuss the decision to use honey as a base ingredient, the dual challenge and opportunity of entering the Okovita market, and the significance of personal involvement in sales. The founders emphasize the importance of authenticity, consumer curiosity, and building a community around their brand. They also share insights on dealing with industry complexities and maintaining focus during the brand's early stages.
In this Episode:
00:00 Introduction
01:01 Discussing Brand Execution
01:20 Measuring Brand Success
02:05 Distribution Strategy and Community Building
04:01 Challenges in the Polish Market
09:03 The Okovita Category
12:44 Creating a Unique Product with Honey
18:24 Overcoming Production Challenges
24:49 Advice for Aspiring Founders
28:43 Convincing Customers and Distributors
31:45 Conclusion and Farewell
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