Service Offering
Brand Coach
Why is your brand strategy not gaining the traction you hoped for, and how can brand coaching change that?
Brand equity defines market leaders. Many companies invest in developing brand strategy but find it still lacks impact. The problem often lies not in the strategy itself but in the alignment, consistency, and human element behind it. This is where brand coaching comes into play.
Brand coaching is not just a training session or a workshop—it's an ongoing partnership that helps brand managers, executives, and teams internalize a brand’s essence. It’s about embedding a brand’s purpose, story, and positioning into every organizational facet. The goal? Every employee should be an ambassador of the brand and an empowered strategist capable of making decisions that strengthen it.
Think of it like building a muscle. A well-crafted brand is the potential, but coaching is the routine that shapes, aligns, and ultimately makes that brand more robust and more resilient. Through brand coaching, companies can:
Bridge the gap between strategy and execution.
Enhance team accountability for delivering the brand experience.
Create a shared understanding of what the brand stands for across markets and touchpoints.
From my experience working on international brand launches and positioning efforts, I’ve seen how impactful brand coaching can be. When we foster an environment where every decision—whether in sales, product design, marketing, or customer service—is made through the lens of the brand, it leads to consistent consumer experiences and stronger emotional connections.
Are you giving your brand the routine to stay healthy and impactful?
Scale-up Coach
Scaling up a CPG start-up is a unique journey requiring more than just great products.
Scaling up for consumer goods, food, and beverage start-ups isn’t just about replicating what worked in the early stages. It's a complete transformation that demands a shift from a local, niche success story to a broad, sustainable growth engine.
Many start-ups gain traction by mastering a single channel or community driven by an authentic brand story or a clever product-market fit. But when it's time to scale, things often become complex. Moving from D2C to multiple retail channels or from local to international markets isn’t a simple step—it's a leap that requires the right preparation and mindset. This is where a CPG Scale-up Coach makes the difference.
A CPG Scale-up Coach helps companies navigate this critical transformation. They focus on ensuring that your brand promise aligns perfectly with the growing scale, that your Zero Moment of Truth is strong enough to influence broader audiences, and that you avoid the pitfalls of overextending—losing early adopters or stumbling in new channels due to a lack of preparation.
Scaling isn’t just about selling more; it’s about knowing when to say no. It’s about having a solid, consumer-driven understanding of your portfolio fit and marketing vectors and ensuring each channel receives the same care and alignment as your original route to market. Scaling means maintaining the values that made the start-up successful while embracing new challenges with clear-eyed determination.
If you’re ready to scale, take a moment to ask: Is your growth strategy just a boardroom pitch—or is it truly executable, step by step, across different markets and channels?
Export Coach
Thinking of going international? An Export Coach can turn uncertainty into opportunity.
Expanding internationally is a bold step for any CPG start-up. It’s where dreams of more significant markets meet the reality of different consumer behaviors, regulations, and distribution complexities. This leap can propel brands to new heights, but it can also lead to costly mistakes if taken without proper guidance.
An Export Coach is your strategic partner for navigating this leap. They bring more than just knowledge of new markets—they provide the essential pre-flight checklist that every successful international move needs. It's not just about "moving boxes" overseas; it’s about ensuring your product portfolio matches the target markets, aligning your brand story with local consumer values, and building the right partnerships to grow sustainably.
Before diving into a new market, think about:
Portfolio-Channel Fit: Is your product right for your target channel and market? Often, companies rush into new markets with formats that work locally but fall flat abroad. A nuanced approach ensures that your SKUs are not just present but are positioned to succeed.
Category Entry Points and Moments of Truth: Just as at home, you need to master the Zero and First Moments of Truth abroad. Are you being discovered in the proper context? Do consumers have the information they need before seeing your product on the shelf? Success internationally means being strategic about how consumers encounter and choose your brand.
Cultural Relevance and Execution: This means tailoring your communication, distribution, and product experience to resonate with cultural expectations and consumption rituals. An Export Coach ensures that each touchpoint is localized without losing the core identity that makes your brand strong.
Embarking on international growth is more than ambition—it's about the discipline to know what to adapt, where to focus, and how to measure success. The right coach helps your brand navigate these waters, turning the complexities of global expansion into a clear, executable roadmap for growth.
Are you ready to go beyond "moving boxes" and build a brand that resonates globally?
New Bundles
Following a few recent direct customer requests, I have set up three bundles, each of 45 minutes of coaching. Learn More about the bundles here.