In this episode, I speak with Stefano Marangon:
I’m an energetic professional with a passion for both life and work, always embracing new challenges and exploring exciting opportunities. I believe in constantly moving forward, staying attuned to market trends, and am a strong advocate for digital transformation and ESG initiatives. My focus revolves around four core areas: People, Projects, Problems & Solutions, and Positivity. Influenced by books like 7 Habits of Highly Effective People and Purple Cow, I live by the motto "creating value through change," and strive to make a lasting impact wherever I go.
In this episode, Filiberto Amati and Stefano Marangon chat about the specialty food and beverage market in the U.S., focusing on consumer trends toward health, wellness, sustainability, and ethical sourcing. Critical distribution, pricing, profitability, and regulatory compliance challenges are examined. The dialogue underscores the flexibility of food distribution compared to the rigid three-tier system governing alcohol. Strategies for entering large retail chains, utilizing direct shipment, and leveraging dropshipping platforms for increased visibility and ease of stocking are explored. Practical advice on promoting new brands through demos, cross-marketing, and understanding one's vision and mission when selecting distributors is provided.
In this Episode:
00:00 Introduction
01:01 Exploring the Specialty Food Market
07:35 Challenges of Launching a Food Product in the US
16:20 Navigating Distributor Partnerships
19:50 Direct Shipment Strategies
22:15 Leveraging FAIRE.com for Market Entry
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