In this episode, I speak with Lisa Phelan:
Always curious. Lifelong learner. Constantly inspired by people and their capacity for good. Never quiet when it comes to standing up for human rights.
Work in progress. Founder of F’inn a strategic insights agency, focused on uncovering of meaningful insights at the convergence of human motivations and emerging technologies. F’inn’s approach is always rooted in research, centered on people and oriented for action.
In this episode of the Growth Brands and More podcast, host Filiberto Amati welcomes Lisa Phelan, a former colleague and expert in market research and consumer advocacy. Lisa shares her journey from agency work to founding the strategic insight agency, F’inn, which focuses on human-centric innovation. They discuss the significant role of understanding people's motivations in successful branding and marketing strategies. The conversation also delves into a comprehensive self-initiated study on mental health in the U.S., discussing findings related to financial stress, health care, social media's impact, and the importance of empathy in both personal and professional settings. The episode concludes with actionable insights and the importance of applying learnings to foster growth and meaningful connections.
In this Episode:
00:00 Introduction
01:11 Meet Lisa Phelan: From Market Researcher to Entrepreneur
03:35 The Birth and Mission of F’inn
06:42 Exploring Mental Health Research
38:19 Key Takeaways and Final Thoughts
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