Outstanding perspective on an important topic. Package design should be more than simply aesthetics. Your package should enhance the consumer experience.
Quick story - When treating urinary tract infections with a 10-day course of antibiotics, most patients feel symptom-free after three days and stop taking medicine. This non-persistence results in a resurgence of the disease. To address this behavior, we designed a package with ten individual daily dose cards for the medicine, and after the third, we inserted a card that told patients they were likely feeling better. Still, it was essential to complete the entire ten days of therapy prescribed by their doctor. Our package actually made a positive difference in addressing the lack of patient persistence.
Outstanding perspective on an important topic. Package design should be more than simply aesthetics. Your package should enhance the consumer experience.
Thank you Ed! Aesthetics are important, but quite personal and subjective. Packaging should be pleasing the eye and driving business performance!
Quick story - When treating urinary tract infections with a 10-day course of antibiotics, most patients feel symptom-free after three days and stop taking medicine. This non-persistence results in a resurgence of the disease. To address this behavior, we designed a package with ten individual daily dose cards for the medicine, and after the third, we inserted a card that told patients they were likely feeling better. Still, it was essential to complete the entire ten days of therapy prescribed by their doctor. Our package actually made a positive difference in addressing the lack of patient persistence.
wow! that's what I call user-centric design!
Now that I am 70, I wish more companies would focus on the consumer experience with their product and design packages that help rather than hinder usage. Here is a 1989 article referencing the package in the quick story - https://insights.citeline.com/PS016497/NORWICH-EATON-MACRODANTIN-PAYMENT-DATING-EXTENDED-TO-120-DAYS/
There is growing segment of the population who shared that need and I think very little businesses that are building effectively on that
Totally agree.