We're growing creativity over here, from the ground up. Creativity in business, and the business of creativity - and all things related. Expect the unexpected.

My Personal Substack

This publication is all about making marketing easy to understand by sharing the expertise of a P&G marketing expert who, like you, was held accountable for business results.

Communicator and catalyst. Maker of books. Visual wordsmith. Community builder. If it's the creative industry, I've probably tried my hand at it.

The MAFFEO DRINKS Guides is a bi-weekly email newsletter. With a systematized approach, it helps drink builders grow their brand from 10 to 10k cases. Each edition solves one clear challenge for subscribers. Some editions are free, and others are paid.

Startups e cortocircuiti

Thoughts on brand strategy, branding, and marketing hosted by Stef Hamerlinck. No fluff.

A weekly digest covering emerging technology, trends and extraordinary articles, hand-picked to broaden your mind and challenge your thinking.